Whether your business is in construction, health, or some other industry, communicating with your audience is one of the most important methods by which to reach customers. Perhaps you have a website, an about me page, and a landing page — but do you have a blog?
A blog is a portion of your website consisting of articles pertaining to your niche. These articles cover trending topics and significant events and concerns in your industry. But how does a blog support your business, and is it actually important to have?
While a blog might seem like an unnecessary addition, it provides multiple benefits to your web presence that will help expand your business.
What can a blog do for my business?
1. A blog gives you credibility.
A regularly updated blog discusses important issues in your industry and, most importantly, it provides information that people want to know. If you provide quality, accurate information and resources on your site, it will help establish your online presence and make you stand out as a credible source in your industry. Blogs allow you to level up your website and encourage people to explore your site further.
2. A blog provides a new way for people to discover your site.
Blogs provide more webpages on your site and increases the amount of valuable information you are publishing online. This information, especially when written with SEO-friendly practices and attention to keywords, boosts your site in search algorithms.
In addition, when people search for general information that you cover in your blog, they might find your blog! Once they click on your blog article, they find their way onto your website. Once they visit your site, you have introduced another person — and a potential customer — to your brand and your website. Publishing regular blogs about relevant topics can therefore attract new site visitors, who will then potentially explore your site and purchase your products, and drive site and brand discovery.
3. A blog is designed to drive customers to your products and services.
The most significant goal of any business is to convert customers and sell products. To accomplish this, you need to bring customers to your site, but you need to go a step further and tell them why your product is valuable and how it can help them solve their problems or accomplish their goals.
While a blog is written to share information, a well-written blog also provides a call to action that will display why your products can help the reader. Blogs are informative, increase product awareness, and steer viewers toward a business objective to convert the customer. When blogs are written and maintained well, they become powerful business tools to drive sales.
4. A blog makes you into more than a business — it makes you a resource.
Although businesses have a chief aim of converting customers, good business practices also dictate that companies should care about their customers. After all, businesses rely on customers to continue buying their products. Blogs provide a way for companies to connect with customers and to display that they care about informing customers and providing free resources to them. Not everything is about money, and providing a resource such as a blog communicates that to customers.
What type of topics should you cover in your blog?
So you decide you want to start a blog — but what do you write about, and how often? Blogs are most successful when they are updated regularly — once a week, for example — and cover topics that are relevant in your industry or niche.
Ask yourself:
· What topics would my target audience care about?
· What keywords do I want to focus on in my blog?
· What subjects are most relevant to my industry right now?
Managing a blog and ensuring its upkeep is essential so that site visitors see that it is regularly updated and current. It doesn’t look great to have your last two blogs published eight months ago and three months ago, respectively — and if you don’t update your blog regularly, you won’t generate as much searchable content as you could, making your blog less effective. You want to become the go-to place for information and updates, which is only possible with a good content calendar and schedule.
It can be difficult to juggle a blog while also managing your business, which is why blog writers and managers are here to help. For example, you can check out my blog writing, editing, and managing packages, designed for ease and success to meet your needs.
How do you know what your blog should include and how long it should be?
Of course, choosing what you should write about is only the initial stage of crafting a blog. The next step is actually putting words down on a document and preparing it for uploading to your site. This can be a major undertaking, especially since blogs on the longer side (1,000-1,500 words) are best for SEO optimization.
Successful blogs should include:
· A fitting headline that communicates clearly what the blog will discuss
· A hook to draw in your audience
· Informative body paragraphs, rich with information that will keep your audience reading
· A conclusion and call to action, so readers leave the page with a takeaway and knowledge of how your products can help them
Blog writers and managers like myself are familiar with how to craft and execute a content schedule to meet all of these objectives.
How can I help you?
Trust me, I know it’s difficult to juggle a lot of projects at once, especially as a business owner. That’s why I’m here — to give you a blog while keeping your life stress-free (at least when it comes to blog management).
My packages offer writing and/or editing services and come with biweekly meetings, a customized blog schedule designed for your needs, brainstorming sessions, and — of course — well-written blogs, delivered on time, every time.
Whether you are just prepping to launch your blog or are looking for someone to produce new content consistently, I can help you reach your goals. And if you’re thinking about starting a blog but are still on the fence, remember that you can level up your website by providing this valuable resource to your customers and establishing credibility in your field through sharing articles that will have an impact on your site visitors.
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